Risedesk
Brand & Web Redesign
UX/UI Design Intern
Brand Design
UX/UI Design
UX Research
Graphic Design
Prototyping
8 months
Context
Risedesk is a Toronto-based furniture company that seeks to elevate consumers homes with their ergonomic office pieces.
The Problem
The previous brand identity was distinct but suffered from an incohesive visual language. In this rebrand, my team aimed to design a brand that could be used across all their marketing assets, including the website, social media and packaging.
Recreating The Brand
#1: Colour Palette
Compared to the previous palette, we opted for a more modern and muted palette.
#2: Typography
#3: Logo
Previously, Risedesk had two unique logos. We decided to phase out the less distinctive one and adjust colours to the new brand.
The Prototypes
Since we started from scratch, we needed to create an interactive prototype for developer handoff.
You can experiment with the various flows we prototyped here:
